HerzAktiv

Outdoor black banner with bold white and red text reading “With your help, we shape our future.”—a powerful message from HerzAktiv, visually anchored by a QR code and a pixelated heart logo, emphasizing solidarity, collective action, and cultural resilience.
Outdoor black banner with bold white and red text reading “With your help, we shape our future.”—a powerful message from HerzAktiv, visually anchored by a QR code and a pixelated heart logo, emphasizing solidarity, collective action, and cultural resilience.
Outdoor black banner with bold white and red text reading “With your help, we shape our future.”—a powerful message from HerzAktiv, visually anchored by a QR code and a pixelated heart logo, emphasizing solidarity, collective action, and cultural resilience.

Client

Client

HerzAktiv

HerzAktiv

INUDSTRY

industry

industry

Charity

Charity

service

service

Brand Building, Creative Direction

Brand Building, Creative Direction

Year

Year

2024

2024

About

About

HerzAktiv is a humanitarian organization dedicated to empowering Ukrainian frontline workers and civilians through critical aid and cultural preservation. With a newly developed brand identity and strategic vision, HerzAktiv is now a powerful voice for global solidarity and resilience.

HerzAktiv is a humanitarian organization dedicated to empowering Ukrainian frontline workers and civilians through critical aid and cultural preservation. With a newly developed brand identity and strategic vision, HerzAktiv is now a powerful voice for global solidarity and resilience.

The Challenge

The Challenge

Herzaktiv started with a powerful idea but a brand identity and strategic framework to bring the vision to life. Without a defined identity, the organization struggled to effectively communicate its values and engage supporters.

Herzaktiv started with a powerful idea but a brand identity and strategic framework to bring the vision to life. Without a defined identity, the organization struggled to effectively communicate its values and engage supporters.

Custom red-toned illustrations representing Ukrainian civilians, frontline workers, and cultural heritage. Created for HerzAktiv’s website to visually communicate purpose, part of a culturally-rooted brand identity and design language.
Custom red-toned illustrations representing Ukrainian civilians, frontline workers, and cultural heritage. Created for HerzAktiv’s website to visually communicate purpose, part of a culturally-rooted brand identity and design language.
Custom red-toned illustrations representing Ukrainian civilians, frontline workers, and cultural heritage. Created for HerzAktiv’s website to visually communicate purpose, part of a culturally-rooted brand identity and design language.
Model seated with white HerzAktiv tote bag featuring a pixel heart and red QR code — minimalist, purpose-driven brand expression.
Model seated with white HerzAktiv tote bag featuring a pixel heart and red QR code — minimalist, purpose-driven brand expression.
Model seated with white HerzAktiv tote bag featuring a pixel heart and red QR code — minimalist, purpose-driven brand expression.
Minimal phone case design featuring the HerzAktiv pixel heart symbol and logotype. This branded item reinforces visual consistency across touchpoints — crafted as part of a holistic brand ecosystem.
Minimal phone case design featuring the HerzAktiv pixel heart symbol and logotype. This branded item reinforces visual consistency across touchpoints — crafted as part of a holistic brand ecosystem.
Minimal phone case design featuring the HerzAktiv pixel heart symbol and logotype. This branded item reinforces visual consistency across touchpoints — crafted as part of a holistic brand ecosystem.
Donation-focused wall graphic with bold humanitarian quote, QR code, and pixel heart — powerful street message from HerzAktiv supporting Ukrainian resilience.
Donation-focused wall graphic with bold humanitarian quote, QR code, and pixel heart — powerful street message from HerzAktiv supporting Ukrainian resilience.
Donation-focused wall graphic with bold humanitarian quote, QR code, and pixel heart — powerful street message from HerzAktiv supporting Ukrainian resilience.
Outdoor billboard in front of a bright sky with the message: “With your help, we shape our future.” A powerful part of HerzAktiv’s branding campaign — emotionally charged, minimal design with bold typographic focus.
Outdoor billboard in front of a bright sky with the message: “With your help, we shape our future.” A powerful part of HerzAktiv’s branding campaign — emotionally charged, minimal design with bold typographic focus.
Outdoor billboard in front of a bright sky with the message: “With your help, we shape our future.” A powerful part of HerzAktiv’s branding campaign — emotionally charged, minimal design with bold typographic focus.
Close-up of HerzAktiv t-shirt featuring custom pixel heart and logotype. Part of the visual storytelling system — designed with clarity, purpose, and brand consistency in mind.
Close-up of HerzAktiv t-shirt featuring custom pixel heart and logotype. Part of the visual storytelling system — designed with clarity, purpose, and brand consistency in mind.
Close-up of HerzAktiv t-shirt featuring custom pixel heart and logotype. Part of the visual storytelling system — designed with clarity, purpose, and brand consistency in mind.
Humanitarian brand website design for HerzAktiv, created as part of a brand building and creative direction project — laptop mockup features custom illustration and donation message, with a dog beside it symbolizing compassion and trust.
Humanitarian brand website design for HerzAktiv, created as part of a brand building and creative direction project — laptop mockup features custom illustration and donation message, with a dog beside it symbolizing compassion and trust.
Humanitarian brand website design for HerzAktiv, created as part of a brand building and creative direction project — laptop mockup features custom illustration and donation message, with a dog beside it symbolizing compassion and trust.

Solution

From the ground up, a comprehensive identity was crafted with fully guided creative direction, aligning Herzaktiv’s core values and mission into a cohesive concept. This encompassed brand messaging, strategic planning, and creative leadership to inspire action and deeply resonate with its audience.

Solution

From the ground up, a comprehensive identity was crafted with fully guided creative direction, aligning Herzaktiv’s core values and mission into a cohesive concept. This encompassed brand messaging, strategic planning, and creative leadership to inspire action and deeply resonate with its audience.

More works

Street billboard mockup with bold text “Your Story, Your Way” — branding concept by Lakeshore Media showcasing creative direction, storytelling strategy, and visual identity design for brands.

Lakeshore Media

Lakeshore Media

Lakeshore Media

Street billboard mockup with bold text “Your Story, Your Way” — branding concept by Lakeshore Media showcasing creative direction, storytelling strategy, and visual identity design for brands.

Lakeshore Media

Lakeshore Media

Lakeshore Media

Street billboard mockup with bold text “Your Story, Your Way” — branding concept by Lakeshore Media showcasing creative direction, storytelling strategy, and visual identity design for brands.

Lakeshore Media

Lakeshore Media

Lakeshore Media

Let’s create something memorable together

Start

Let’s create something memorable together

Start

Let’s create something memorable together

Start