Discreation

CD case with grunge-style artwork. Inner disc labeled “Discretion” and outer disc features a distressed portrait design — conceptual album cover for musicians, mixed media visuals, and creative direction projects.
CD case with grunge-style artwork. Inner disc labeled “Discretion” and outer disc features a distressed portrait design — conceptual album cover for musicians, mixed media visuals, and creative direction projects.
CD case with grunge-style artwork. Inner disc labeled “Discretion” and outer disc features a distressed portrait design — conceptual album cover for musicians, mixed media visuals, and creative direction projects.

Client

Client

Discreation

Discreation

INUDSTRY

industry

industry

Music

Music

service

service

Creative Direction, Mixed Media

Creative Direction, Mixed Media

Year

Year

2023

2023

About

About

A journey of creation but in reverse. We developed a unique visual language for the album cover and tracklist, creating a lasting memory for the musician's fans.

A journey of creation but in reverse. We developed a unique visual language for the album cover and tracklist, creating a lasting memory for the musician's fans.

The Challenge

The Challenge

Parchment, a talented musician with raw and powerful music, lacked the clarity to visually express the work. Without a cohesive visual identity, the music didn’t fully connect with the audience on a deeper, emotional level.

Parchment, a talented musician with raw and powerful music, lacked the clarity to visually express the work. Without a cohesive visual identity, the music didn’t fully connect with the audience on a deeper, emotional level.

Hand-scratched CD on neutral background with etched phrase “At Your Own Discretion” — raw DIY album cover concept with lo-fi visuals, analog texture, and nostalgic media art for musicians and creatives.
Hand-scratched CD on neutral background with etched phrase “At Your Own Discretion” — raw DIY album cover concept with lo-fi visuals, analog texture, and nostalgic media art for musicians and creatives.
Hand-scratched CD on neutral background with etched phrase “At Your Own Discretion” — raw DIY album cover concept with lo-fi visuals, analog texture, and nostalgic media art for musicians and creatives.
Black ink handprint on off-white background with minimal text listing song titles — raw and emotional album cover concept for musicians, minimalist mixed media design with analog texture and expressive tone.
Black ink handprint on off-white background with minimal text listing song titles — raw and emotional album cover concept for musicians, minimalist mixed media design with analog texture and expressive tone.
Black ink handprint on off-white background with minimal text listing song titles — raw and emotional album cover concept for musicians, minimalist mixed media design with analog texture and expressive tone.
Distorted black-and-white portrait layered with grunge textures, paint strokes, and abstract marks — intense mixed media album cover concept for musicians, raw emotional expression, creative direction artwork.
Distorted black-and-white portrait layered with grunge textures, paint strokes, and abstract marks — intense mixed media album cover concept for musicians, raw emotional expression, creative direction artwork.
Distorted black-and-white portrait layered with grunge textures, paint strokes, and abstract marks — intense mixed media album cover concept for musicians, raw emotional expression, creative direction artwork.
Close-up of a CD with the word “DISCRETION” painted in bold black brush strokes over etched text — raw experimental album cover concept, expressive typography, analog mixed media for musicians and creatives.
Close-up of a CD with the word “DISCRETION” painted in bold black brush strokes over etched text — raw experimental album cover concept, expressive typography, analog mixed media for musicians and creatives.
Close-up of a CD with the word “DISCRETION” painted in bold black brush strokes over etched text — raw experimental album cover concept, expressive typography, analog mixed media for musicians and creatives.

Solution

A complete visual story was crafted, bringing the music to life through visuals. This included cover art for both a song and an album, and a short storybook that echoed the album’s narrative, enhancing the emotional impact of the music and creating a unique identity.

Solution

A complete visual story was crafted, bringing the music to life through visuals. This included cover art for both a song and an album, and a short storybook that echoed the album’s narrative, enhancing the emotional impact of the music and creating a unique identity.

More works

Street billboard mockup with bold text “Your Story, Your Way” — branding concept by Lakeshore Media showcasing creative direction, storytelling strategy, and visual identity design for brands.

Lakeshore Media

Lakeshore Media

Lakeshore Media

Street billboard mockup with bold text “Your Story, Your Way” — branding concept by Lakeshore Media showcasing creative direction, storytelling strategy, and visual identity design for brands.

Lakeshore Media

Lakeshore Media

Lakeshore Media

Street billboard mockup with bold text “Your Story, Your Way” — branding concept by Lakeshore Media showcasing creative direction, storytelling strategy, and visual identity design for brands.

Lakeshore Media

Lakeshore Media

Lakeshore Media

Let’s create something memorable together

Start

Let’s create something memorable together

Start

Let’s create something memorable together

Start