Heart Of The City

Heart Of The City

Minimalist pink book titled Heart of the City, opened to a simple black heart illustration. A visual statement on softness, intimacy, and belonging in urban space.

NAME

Heart Of The City

category

Visual Statement

YEAR

2023

ABOUT

An upcoming self-publication that aims to shine a light on the real and raw urban characters of Ireland. This project will dive deep into the heart of the city, capturing the essence of its streets and the people who make them pulse with life. Available soon.

The CHALLENGE

The challenge was to visually represent the real and raw personalities of Dublin’s urban characters while maintaining authenticity. The project needed a cohesive visual narrative to bring these stories to life, and without an existing structure, the publication lacked direction in how to convey the spirit of the city.

Open photo archive book laid flat, filled with thumbnail images capturing fragments of urban life, textures, and spontaneous moments. A tactile visual index of memory, movement, and creative obsession.
Open photo archive book laid flat, filled with thumbnail images capturing fragments of urban life, textures, and spontaneous moments. A tactile visual index of memory, movement, and creative obsession.
Blurry black-and-white street photograph of a man mid-motion, surrounded by harsh urban shadows and fragmented signage. High contrast and motion blur evoke a sense of anonymity, urgency, and voyeuristic tension.
Blurry black-and-white street photograph of a man mid-motion, surrounded by harsh urban shadows and fragmented signage. High contrast and motion blur evoke a sense of anonymity, urgency, and voyeuristic tension.

Solution

Through careful creative direction, we built the emotional narrative for “Heart of the City.” Every moment was documented through photography, while interviews were conducted to give voice to the people who make Dublin’s streets pulse with life. The final outcome is a deeply resonant self-publication with a strong editorial structure that captures the essence of the city’s character.

LET’S CREATE SOMETHING MEMORABLE TOGETHER

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LET’S CREATE SOMETHING MEMORABLE TOGETHER

Start

Let’s create something memorable together

Start

Let’s create something memorable together

Start